World Smart Energy Week: Japan

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World Smart Energy Week: Japan

Posted on 24 April 2014 in Market Insight -
World Smart Energy Week

I recently visited the Wind, PV, Battery Japan, FC, Eco House & Building and Int’l Smart Grid Expos in Tokyo as part of World Smart Energy Week. Opened by Ambassador Caroline Kennedy herself, it has attracted a lot of attention as the world’s largest B2B exhibition covering cutting edge renewables/smart energy technologies. The floor map showcased a dazzling mixture of companies from across the globe as well as the major Japanese players including the Fukushima Offshore Wind Consortium and corporations such as Panasonic, Hitachi, Mitsubishi and Sumitomo. I also spotted a wind turbine product sold through a Japanese company by the British company Evance Wind, the CEO of which spoke about his success in the Japanese market at Cambridge Clean Tech’s Japan Seminar I organised last year!

From speaking to companies who were exhibiting including several British SMEs, it seemed they were all overwhelmed with opportunities to meet with potential partners and clients. Some exhibitors were using interesting marketing techniques to attract Japanese interest in their products and were benefiting from the current surge of interest from Japanese companies not normally operating within this sector wanting to partner up or invest.

With Japan entering the 5th round of talks with the EU on an FTA and the recent announcement by METI of subsidies for FDI into Japan, never has there been a better time to invest in Japan’s exciting and growing Clean Tech Sector.

The next World Smart Energy Week will take place in Osaka in September and the next one in Tokyo is in February 2015 www.wsew.jp/en For more support on exhibiting at these Expos or for more information on the Clean Tech sector in Japan including finding out about the recently introduced dedicated off-shore wind FITs or recent amendments to Japan’s Energy Act, contact me.

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