The Japan Society of the UK recently held its first regional business event: ‘Japanese Business Links in the North of England’, hosted by PwC in Leeds and as a Trustee to the Japan Society and JETAAUK Chair, I was asked to speak and invite speakers within Japan related businesses in that area to come along and share their knowledge. I did a presentation on: ‘Why Gender should still be on the Agenda for Japanese Business’ exploring the large gender gap in Japan and how cultural norms and ingrained gender roles are a barrier to closing this gap. It highlighted how this will potentially affect Japan’s PR especially when Japanese companies are needing to globalise and attract global talent, due to their declining labour force. I also shared some case studies I have seen within my professional experience and explained how we are working with Japanese companies to create more gender diversity and improve their global PR. (For more background information on this topic, see recent blog on ‘Sexism and Survival of Japan.’ To find out how we can help your company globalise by adapting work-place structures and norms to attract a more diverse work-force and enjoy better PR, contact us.)
Rob Holmes from the Nasmyth group spoke about how his company had adapted their processes and communications to work with the Japanese and enjoy long-term success with Japanese clients within the aerospace industry. He also spoke about his personal journey of learning about how the Japanese work and gave tips on best business practices.
Richard Robinson, MD of Calbee UK, spoke about why they had chosen Leeds for their UK HQ, how they have taken Japan as an inspiration for their marketing and flavours and how they have reflected Japanese values within their mission statement and CSR activities, which include educational and social initiatives within the local community of their manufacturing facilities in Wales.
Nick Woodford from PwC rounded up the event by summarising pertinent Japan UK business issues including Brexit and Japanese investment into the UK followed by a lively Q&A after which everyone enjoyed some valuable networking, some Calbee snacks and cheered on Japan in the football. Many valuable connections were made within a diverse audience of business people, educationalists, diplomats and students.