“Cleantech Opportunities in Japan” Seminar, Cambridge,December 12th

Posted on 15 December 2013 in Market Insight -

Cleantech Opportunities in Japan

Thursday, December 12th

Deloitte, Cambridge

cambridge cleantech

Martin Garratt, Chief Executive of Cambridge Cleantech opened the seminar by giving an outline of Cambridge Cleantech and its activities. Jun Arima, Director General of the Japan External Trade Organisation (JETRO) in London and Special Advisor on Global Environmental Affairs for the Ministry of Economy, Trade and Industry (METI), gave an informative presentation on opportunities and incentives in the renewable energy sector and explained about the generous feed-in tariffs available for companies in this sector. He then took questions from the audience and explained the support available from JETRO in investing in Japan. Alan Highet, UKTI then spoke about support available from the UKTI and an upcoming trade mission in this sector to Japan. Sarah Parsons, MD of Japan in Perspective and co- organiser of this event gave an overview of doing business in Japan explaining why Japan is good to invest in from an economic and political point of view and outlining differences in market entry strategies, consumer behaviour, corporate culture and communication styles that need to be taken into account before doing business there. Dr Kevin Parslow, CEO from Evance Wind spoke about how his company, which produces small wind turbines, became the first overseas company to receive certification in Japan through partnering with a Japanese company. The final speaker was Professor Doug Brown, Director of the Cambridge Centre for Climate Change Mitigation Research and a visiting scholar at Doshisha University, who explained about research being undertaken at Doshisha University on the Cleantech sector and current projects underway in Japan.

This was then followed by Q & A and networking with lunch. Questions covered waste management in Japan, product patents, time scales on both the feed-in tariffs and Japanese electricity grid improvements as well as governmental policies affecting investment in this sector.

This was a fantastic lunch-time seminar which gave attendees up to date information and  strategies related to doing business in this sector in Japan. Hopefully it will be the first of many Japan related events for the members of Cambridge Cleantech in collaboration with Japan in Perspective.

All presentations  will be on the Cambridge clean tech website.

Possible Visit Opportunities to Japan in 2014 

  • Kawasaki International Eco-Tech Fair: 14 & 15 February 2014“Bringing Kawasaki’s environmental technologies to the world.”


Wind Expo, Battery Japan 2014, International Smart Grid Expo, Eco House Expo, FC Expo (Hydrogen and fuel cell)

  • Renewable energy international conference organised every four years by Japan Council for Renewable Energy alongside Renewable Energy International Exhibition Tokyo. http://www.renewableenergy.jp/

Good research exhibitors. Possible dates: conference 27th July-1st August exhibition 30th July-1st August


  • Reif (Renewable Energy Industry Fair) Fukushima http://reif-fukushima.jp/english/outline.html “We, Fukushima Prefecture, are proceeding several activities for clustering and promoting the industry related to renewable energy in order to realize our plan to generate 100% of electricity consumed in Fukushima from renewable sources until around the year of 2040 through utilizing the abundant resources of renewable energy.” Possible dates November 2014.


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