About

Sarah Parsons: Managing Director

Sarah went out on the Japan Exchange & Teaching (JET) Programme to Gunma in 1995 and, upon her return in 1998, worked for the Japan Local Government Centre (CLAIR) London. She then trained as a teacher in the UK and is now using her invaluable experience, network and teaching skills to offer many services to Japanese and British companies to develop business understanding and links between the UK and Japan.

Sarah offers various support packages to executives working within Japanese companies or those working with Japan including global communications development, inter-cultural awareness & diversity training. She also consults for British SMEs to support with their business development in Japan and is the Japan Expert in Residence for Cambridge CleanTech. She has worked with the UKTI to deliver Language and Culture presentations to local businesses and with the Nottinghamshire and Derbyshire Chamber of Commerce at their International Trade Forum as a trade advisor and to give presentations on doing business with Japan. She is also an Associate Lecturer at Nottingham Trent University on their Inter-cultural Effectiveness Module on the BA for International Business and also on their MSc in International Business and sits on their Course Improvement Board. She is a regular contributor to the British Chamber of Commerce and Industry Japan’s BCCJ Acumen Newsletter covering Japanese Investment into the UK and has featured on a Radio 4 programme about “Misunderstanding Japan”.

MP Roger Godsiff winning Order of the Rising Sun at Embassy of Japan

MP Roger Godsiff winning Order of the Rising Sun at the Embassy of Japan, London.

 

Sarah is a skilled and entertaining communicator and combines her passion for Japan, her experience of working with diverse teams, her innovative teaching techniques along with an up -to-date knowledge of Japan’s business world, economy, politics, corporate and popular culture and history plus an extensive network of Japan related contacts in all her work.

BJPG

At the British Japanese Parliamentary Group’s Annual Reception

 

 

 

On a voluntary basis, Sarah is the UK Chair
of the JET Alumni Association, (JETAAUK) which has
over 6000 members. She liaises closely with
Japanese and British Governmental
organisations and businesses.
She also goes into local primary and
secondary schools to deliver “Japan Days”
with the Japan Society and Business Language Champions.She lives in the East Midlands of the UK with her two children.

Sarah Parsons speaking at the Scottish Parliament with the Cross Party Group Convener, MSP Alex Johnstone.

Speaking at the Scottish Parliament with the Cross Party Group Convener, MSP Alex Johnstone.

For more information on Sarah’s links with the JET Programme, see this article “Japan’s Secret Ninja’s”, published as a blog for the Export to Japan website or for further insight into her JET experiences and how they influenced her career, see this article she wrote for the Magazine of the British Chamber of Commerce in Japan- BCCJ Acumen.

 

 

With Sir David Warren, Chairman of the Japan Society and Minister Asari, Embassy of Japan, London.

With Sir David Warren, Chairman of the Japan Society and Minister Asari, Embassy of Japan, London.

Embassy Speech

Speaking at Embassy of Japan for JETs Pre-Departure Reception