Inward Investment Articles: British Chamber of Commerce Japan, Acumen Magazine

for January, 2016

New Year Reception at the Embassy of Japan in the UK

Posted on 8 January 2016 in Cultural Awareness, News -

I attended the New Year’s Reception at the Embassy of Japan in the UK to welcome in the Hinoe-Saru Year of the Monkey.  Whilst many British companies have been building up to Christmas since the beginning of December, the major holiday of the year for the Japanese is the New Year and this reception for the Japanese community in the UK is a chance to cement those all important relationships and exchange traditional New Year’s Greeting of ‘Akemashite Omedetou Gozaimasu’ as well as eat some traditional New Year’s food. As a mainly Japanese and male-dominated event, I was honoured to have been invited.

The New Year is also a time in Japan for contacts to send out New Year Greeting cards to thank people for their business in the previous year and ask for continued favour in the year ahead. All part of the complex web of obligations and rituals still evident in Japanese society. I did a twist on this tradition and changed the wording to tie in with Christmas cards.

For more information on building up successful relationships with the Japanese and transferring those into improved business outcomes, don’t hesitate to contact me.

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